Gen Z Is Ready to Buy Homes

Born between 1997 and 2012, Generation Z is officially entering the housing market. With the oldest members turning 28 in 2025, many are transitioning from renters to first-time homebuyers. As digital natives shaped by economic uncertainty, climate awareness, and social values, Gen Z brings new priorities and behaviors to the real estate space.

This blog explores Gen Z’s housing preferences, buying habits, and the best marketing strategies to attract this generation of homebuyers in 2025 and beyond.

Understanding Gen Z: Who Are They?

Age range in 2025: 13 to 28 years old

Digital-first generation: Grew up with smartphones, social media, and instant information

Values: Sustainability, diversity, tech, and financial independence

Economic influences: Student debt, high rent prices, and recession-era parents

Gen Z Homebuying Trends in 2025

1. Affordability Is Key

Gen Z buyers are entering a competitive housing market with limited inventory and rising home prices. They’re highly cost-conscious and prioritize:

Budget-friendly starter homes

Flexible mortgage solutions

Condos and townhouses in urban-suburban areas

2. Digital-First Home Search

According to a recent Zillow report, over 90% of Gen Z buyers use mobile apps and social platforms for real estate research. Their homebuying journey includes:

Virtual tours

Social media listings (Instagram Reels, TikTok walk-throughs)

Chatbots and online mortgage tools

3. Smaller Spaces, Smarter Designs

Gen Z prefers:

Efficient layouts over large floorplans

Multipurpose rooms (home office, gym, etc.)

Minimalist aesthetics with smart storage

4. Eco-Friendly and Ethical Choices

Sustainability is more than a buzzword for Gen Z—it’s a lifestyle. They seek:

Energy-efficient homes

Solar panels and green materials

Walkable neighborhoods with public transportation

5. Location Preferences

Gen Z isn’t buying in traditional suburbs alone. Popular locations include:

Urban-suburban hybrids: Affordable but still close to city centers

Second-tier cities: Austin, Nashville, Raleigh, Tampa, etc.

Walkable communities with amenities like co-working spaces, parks, and cafes

FAQs About Gen Z and Real Estate in 2025

Is Gen Z really buying homes in 2025?

Yes. With more stable incomes, Gen Z is entering the real estate market as first-time buyers—especially in affordable or up-and-coming areas.

What type of homes does Gen Z prefer?

Smaller, affordable homes with smart features, energy efficiency, and close proximity to urban amenities.

How do I attract Gen Z buyers to my listings?

Use visual, mobile-first marketing—think TikTok tours, Instagram stories, and AR/VR tools. Provide transparent information and sustainable options.

What’s a good platform to target Gen Z homebuyers?

Focus on Instagram, TikTok, YouTube, and mobile-optimized websites with educational content.

Final Thoughts: Gen Z Is Reshaping the Market

Gen Z homebuyers are tech-savvy, socially conscious, and financially cautious. Their preferences signal a shift in real estate—toward sustainability, transparency, and digital convenience.

Real estate agents and developers who embrace these values and adopt mobile-first, content-driven strategies will win the loyalty of this rising generation.